The Saturn Difference: Creating Customer Loyalty in Your Company Vicki Lenz

ISBN: 9780471314493

Published: February 22nd 1999

Hardcover

288 pages


Description

The Saturn Difference: Creating Customer Loyalty in Your Company  by  Vicki Lenz

The Saturn Difference: Creating Customer Loyalty in Your Company by Vicki Lenz
February 22nd 1999 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 288 pages | ISBN: 9780471314493 | 7.37 Mb

In an industry where the average customer loyalty rate hovers around 44 percent. Saturn excels at close to 60 percent - a tremendous accomplishment for a company to achieve in only eight years. What really is the Saturn difference?

Why do theirMoreIn an industry where the average customer loyalty rate hovers around 44 percent. Saturn excels at close to 60 percent - a tremendous accomplishment for a company to achieve in only eight years. What really is the Saturn difference? Why do their customers find the experience of doing business with them to be truly special?

And - most important of all - how can your business follow in Saturns footsteps? Marketing expert Vicki Lenz answers these questions as she explores how Saturn built its exceptional customer service reputation, using Saturns successful methods to demonstrate how any company can create positive relationships with customers and turn one-time buyers into repeat-purchasing, loyal clients. Youll hear from dozens of enthusiastic Saturn customers explaining why they love dealing with Saturn and why they will return to buy again.

Lenz explains in detail what the Saturn Corporation has done to foster such devotion, and how you can adapt their methods to your business.



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