Power Friending: Demystifying Social Media to Grow Your Business Amber Mac

ISBN: 9781101434741

Published:

ebook

148 pages


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Power Friending: Demystifying Social Media to Grow Your Business  by  Amber Mac

Power Friending: Demystifying Social Media to Grow Your Business by Amber Mac
| ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 148 pages | ISBN: 9781101434741 | 4.72 Mb

Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think shes a leader in this space.-Tony Robbins,MoreAmber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic.

I think shes a leader in this space.-Tony Robbins, world-renowned speaker and entrepreneurAmber Mac wants to be your friend.She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, shell tell you shes just trying to be a good friend.When it comes to social media-whether its Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex.

But making social media work for your company doesnt have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business.The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support.

While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And dont lie to your friends. These same rules apply when building a strong brand online.Whether youre a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including:-Targeting the right networks-Feeding and seeding a community-Authentically engaging with customers and fans-Managing your online friendships on a daily basis and on a budgetThis isnt a book of abstract theories or complicated strategies.

Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.



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