Killer Brands: Create and Market a Brand That Will Annihilate the Competition Frank Lane

ISBN: 9781440516818

Published:

ebook

226 pages


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Killer Brands: Create and Market a Brand That Will Annihilate the Competition  by  Frank Lane

Killer Brands: Create and Market a Brand That Will Annihilate the Competition by Frank Lane
| ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 226 pages | ISBN: 9781440516818 | 4.67 Mb

In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets? FOCUS: how to find the one singular, differentiating, and powerfullyMoreIn Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition.

His secrets? FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known-not because of what it says it does, but because it does what it says. ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation.

LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises. No matter if youre selling socks or software, by following these three tenets of branding, youre guaranteed to kill the competition and create a dynamic, thriving brand.



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